Pet Benefits 2021 Year in Review

2021 was a great year, and we have exciting new projects and innovations planned for 2022. Join us as we continue to revolutionize the voluntary pet benefits market.

New year, new great benefits

In 2021 we launched arguably our most exciting product to date: Wishbone Pet Health Insurance: The only comprehensive pet health insurance plan designed exclusively for the employee benefits space.

We poured all of our experience, innovation, and of course, our hearts into Wishbone, presenting a plan that meets the needs of all our end users – HR, employees, and pets alike.

Following the Wishbone launch in 2021, we averaged over 325 Wishbone policies a monthand we couldn’t be more excited for all the pet parents who have found peace of mind with Wishbone!

By upgrading our pet insurance offering with the debut of Wishbone coupled with the same robust coverage of our Total Pet Plan, our groups’ employees can enroll in a complete pet care coverage they couldn’t get from anywhere else!

In 2021, Pet Benefits Solution was listed on the prestigious Inc. 5000 for the third year in a row! The Inc. 5000 is a list of America’s fastest-growing private companies.

We simplified offering pet benefits

HR shouldn’t have to reinvent the wheel during an already stressful OE. In 2021 we rolled out HR-friendly innovations for all our products.

Simpler group enrollment and auto-renew options

We know that managing Open Enrollment files can be challenging, so we created more flexibility with file processing. Our new no-file and hybrid options, along with increased automation in our back end provide faster and more convenient enrollment processing for our groups.

Platform setup guides

To make Total Pet Plan implementation nearly turn-key, we have formal integrations with almost 20 HCM platforms. Companies using other platforms use our guides depicting exactly how to set up an enrollment screen complete with sample text.

All paired with our foundation for a successful launch

• We provide custom employee educational materials
• Easy-to-manage benefits in our unique administrator portal
• Payroll integrations for simpler implementation
• Voluntary benefits trained dedicated account manager for day-to-day questions

By making things easier for brokers and HR administrators, we set ourselves up to reach even more pet parents with the coverage they want!

We served more pets than ever before

Together with hard-working pet parents, we ensure the quality of care our pets receive is never sacrificed. With the help of our brokers, groups, and other partners, we made pet benefits accessible to hundreds of thousands more employees in 2021 and the satisfaction speaks for itself…

• 80% more pets are enrolled in Total Pet Plan
• 73% more pets are covered by pet insurance
• 44% of pet insurance policies included routine care add-ons
• 18,297 pets were reunited with ThePetTag

Our group renewal rate is now an astounding 98%

Meet Gobi

“Gobi is a 37lb Beagle mix and notorious troublemaker – knowing this, I enrolled her in both Wishbone and Total Pet Plan” said Tori, Gobi’s mom.

It was only 2 months before Gobi’s first claim with Wishbone. She was diagnosed and treated for a Urinary Tract Infection. Gobi met her annual deductible on the first claim!

Cue Gobi’s bad behavior!

“3 months later Gobi got into the garbage and ate tons of aluminum foil. Needing an x-ray, ultrasound, and other diagnostic tests, Gobi could have cost us quite a bit of money.” Gobi thankfully didn’t need surgery, but Tori and her husband knew they were protected with Wishbone and could run all the diagnostics to be sure she was going to be ok without worrying about the cost.

Amount billed	$919.02
DEDUCTIBLE MET ON PREVIOUS CLAIM
Reimbursement Payout	$850

And best of all, Tori received her Wishbone payout check in just 2 weeks from the date of service!

“We saved on Gobi’s antibiotics, ongoing urinary health supplements, and monthly preventatives with discounts from our Total Pet membership.” Tori shares.

Gobi hasn’t escaped yet, but her ID tag from ThePetTag will have their back (and hers!) when she does.

We revamped the member experience

We are often driven by our love for pets, but we love pet parents too! For them, we make adding pet benefits a no-brainer.

We updated our custom group landing pages and crafted our Wishbone enrollment flow with employees in mind. Our enrollment process has received positive feedback giving employees a best-in-class user experience.

Feedback from members and groups confirm employees love

• Our low-stress enrollment process
• Simple and valuable pet care coverage
• Comprehensive, clean, and easy-to-use member portal
• Fast and simple pet insurance claims process
• Pet-loving, voluntary-benefits trained customer support team

We grew to meet the needs and exceed the expectations of our end users

Our team grew 27% in 2021. Some teams, including Customer Care and Account Management, doubled in size. Whether they operate behind the scenes or interact directly with clients, we’re all committed to giving the smoothest experience to HR, members, and pets.

Our team members give their best each day. We know that Pet Benefits’ growth couldn’t happen without them.

Thank you!

• National Account Executives for bringing pet benefits to more new companies this year than ever.
• Account Managers for taking care of our HR clients every day.
• EDI Team for being the wizards who facilitate group set-ups and file transfers.
• Finance Team for handing invoicing professionally and accurately.
• Marketing Team for creating a unique experience for HR and employees.
• Customer Service Team for helping employees enroll and answering member questions.
• Veterinary Team for facilitating growth and supporting our network of veterinarians.

“All of Pet Benefit Solutions committed to delighting our brokers, clients, and their employees. The results show it with thousands more pets benefiting from our plans.” – Rachel Ostreicher, PBS COO

2021 was a great year, and we have exciting new projects and innovations planned for 2022. Join us as we continue to revolutionize the voluntary pet benefits market.

Originally posted on https://www.petbenefits.com/blog/pet-benefits-2021-in-review